DataTalk: What is Personally Identifiable Information (PII)?

April 26, 2017

Welcome to our second installment of Data Talk with LifeStatus360 Director of IT David Wiley! Today we’re discussing data types – mainly, Personally Identifiable Information (PII). PII is any data can identify a specific person and that can be used to differentiate one person from another. This data can include a person’s first and last name, street address, email address, telephone number, SSN number or any other information that allows a specific individual to be contacted either physically or online. This is the only data we handle at LifeStatus360 – we do not handle any financial or medical data.

New Mexico recently became the 48th state to enact a data breach notification law. These types of laws – data breach and security breach notification laws – require any entity that has been subject to a data breach to notify their customers and any other parties about the breach, what information was subject to the breach and steps to remediate injuries caused by the breach. The New Mexico Data Breach Notification Law has gone one step further by expanding the PII definition to include biometric information:

“a record generated by automatic measurements of an identified individual, such as fingerprints, voiceprint, iris or retina patterns, facial characteristics, or hand geometry that is used to uniquely and durably authenticate an individual identity when the individual access is a physical location, device, system, or account.”

Looks like the Brave New World is here!

All of the state’s data breach laws require “reasonable security procedures and practices” to protect PII data from unauthorized access, destruction, use, modification, or disclosures.”

Use LifeStatus360’s Solutions w/ Your Clients’ PII

As a society, we are susceptible to data breaches from a variety of sources, putting us at risk of identity theft and credit fraud. At LifeStatus360, we provide our customers with certified security procedures and practices, and we are the only company in our industry with a Comprehensive Security Certification from a third-party security auditor. We understand the risks associated with working with a third party death audit provider, and we take every effort to safeguard our customers’ PII data, as well as our proprietary data sources.

Security is our top priority and concern at LifeStatus360. Do you know how secure your current death audit provider is? If your current provider isn’t able to provide security certification such as ours, we’d like to invite you to test our life audit and death audit solutions.

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