DataTalk: Big Data & How It’s Used

June 30, 2017

“Big Data” is a term that’s thrown around quite a bit these days, and often leaves many wondering, “Do I have big data? Do I use big data? What is big data?” Let’s start with a basic definition of what Big Data is: extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.”

Okay – but Big Data is a big subject! It involves hardware, software, analysis and processes. Let’s go to a definitive source: MIT Technology Review. In the article “The Big Data Conundrum: How to Define It?” we are presented with several definitions from different technology sources: Gartner, Oracle, Intel, Microsoft, MIKE project and NIST. Bravely, they consolidate the various definitions into: “Big data is a term describing the storage and analysis of large and/or complex data sets using a series of techniques including, but not limited to: NoSQL, MapReduce and machine learning.”

With that definition in mind, I would say that LifeStatus360 is a practitioner of Big Data. In our previous DataTalk regarding the meta data of a person, our data represents a pyramid, starting with a simple name and expanding from there. We then include the data sources (Death and Life), and now we are using several “Big Data” data islands. Our concentration is on speed, patterns and data analytics.

How LifeStatus360 Uses Big Data for Fast, Accurate Death Audit Services

Big data techniques provide viable, cost-effective compilation methods used to tame the volume, velocity and variability of massive data. Within your data lies valuable patterns and information that may have been hidden because of the amount of work needed to extract them. For our customers, the value of using big data techniques can help reveal insights, such as our Metrics Summary report.

We currently use NoSQL methods to provide you with lightning-fast searches that relational databases would not be able to accomplish. In the coming months, we’ll be introducing new analytics tools for our customers, so be sure to stay tuned!

Contact LifeStatus360 for Fast, Reliable Death Audit Reports

Because we use the latest technologies to manage our big data sets, our customers experience the fastest, most reliable Death Audit services in the industry. We use a variety of sources, including the Social Security Administration Death Master File (SSADMF), LSP – our commercial group of proprietary sources, and Obit360 – the largest database of obituaries available, to provide our customers with reliable death reporting.

If you’re currently searching for a data compliance solution, let us show you why our service is the best in the industry. Sign up for our free webinar, and try our 7/30 Challenge. We provide more results than our competitors, and we can prove it!

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